Project Overview

This project documents the introduction of the Nissan New Mobility Concept in Miyoshi City, Tokushima Prefecture. The region includes well-known locations such as Iya’s Kazurabashi (vine bridge), Oboke Gorge, and the Iya Valley, all shaped by the Yoshino River and the Iya River as they cut through the Shikoku Mountains. The terrain creates narrow, winding, and steep roads, making access by conventional transportation difficult.



The video focuses on how the Nissan New Mobility Concept supports efficient travel through this landscape. It highlights the vehicle’s ability to navigate challenging routes while allowing visitors to experience the environment more directly. Miyoshi City attracts a significant number of international tourists, making it a suitable setting to present the vehicle’s practical use and broader appeal to a global audience.

Client

Nissan Motor Corporation

Services

Shooting & Editing

Credits

Project Lead: Camille Lim



Outcomes



The final video presents a clear use case for the Nissan New Mobility Concept in a real-world environment. It demonstrates how the vehicle improves access to remote tourist destinations while reinforcing its relevance for both local mobility and international travel markets.