Project Overview

This video was created as part of a larger advertising campaign for new program clusters in the School of Applied Computer Science & IT at Conestoga College. The idea was to capture the learning spaces, real students and faculty authentically. Discussing the program by asking targeted questions about learning outcomes and the IT industry in general. The marketing campaign was aimed at attracting prospective students, the interviews gave inside look at the professors and type of career graduates could expect after completing the program.

Beyond showcasing the programs themselves, the video also aimed to highlight the collaborative and innovative culture within the School of Applied Computer Science & IT. The campaign positioned Conestoga as a place where students don’t just learn, they build, experiment, and solve real problems. This approach helped reinforce the college’s reputation for hands‑on, industry‑aligned education, making the programs feel both accessible and aspirational to future applicants.